Matti Naakka

Chief Executive Officer

Matti, with a background in forestry, is based in Singapore. He has vast experience in sales, business development and management roles within the forest products industry both in Europe and Asia. His interest lies in circular and low carbon footprint solutions, which offer alternatives to mainstream wood fibre based paper & board products.

Mikko Ruuska

Chief Sourcing Officer

Mikko is a Finland-based industry professional with a passion to transform the sustainable feedstock & NextGen products to mainstream.

Innovative mindset combined with healthy pragmatism and engineering knowledge to build competitive solutions and engineer the use sustainable feedstocks in industrial processes.

Benjamin Cassou

Chief Sales Officer

Benjamin Cassou, leads with a focus on innovation in business and materials, particularly in the realm of environmental conservation. His leadership is marked by a strong commitment to sustainable practices, driving global collaboration to protect endangered species and forests.

Lucas Hildebrand

Chief Sustainability Officer

With a background in journalism and impactful marketing campaigns for global brands, he focuses on innovative solutions, blending regenerative manufacturing with environmental activism. Lucas’s dedication to preserving marine ecosystems reflects both professional expertise and personal commitment, shaping a future where oceans thrive for generations to come.

Kyle Tracey

Chief Development Officer
Kyle Tracey is a dynamic serial entrepreneur with a proven track record across various industries. With over a decade of expertise in business development, he has consistently sought opportunities to create market disruption and drive growth. As the co-founder and former President of a pioneering publicly traded company, Kyle played a pivotal role in brand development and acquisitions. Kyle’s entrepreneurial spirit, combined with his dedication to sustainability, demonstrates how business can drive positive environmental and social change.